CM-Heineken, is the largest beverage company in Mexico and Latin America, and as of September 2011 also the largest independent Coca-Cola bottler in the world, and one of the major shareholders of Heineken International. It is based in Monterrey, Mexico.

In a partnership with FARQ, UANL, as an school project I develop an exhibitor-commercial cooler for the wide range of products which CM-Heineken commercializes.
My main objective was to take out the cooler of its comfort zone and explore new forms and contexts. Questions that guided the development of the project were , why the coolers are horizontal? Why are always in the same area of the store?
   -   High Impact Polystyrene (HIPS)
   -   Square Steel Pipe 1”

   -   80 bottles + 15% of ice cubes
   -   +110 cans + 15% of ice cubes

Advertising applications.
Proposed installation.
Currently adjusting the design for manufacturing.

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